Say no more show me the guide What youll learn The guide has nine chapters and weve organized them in the order we think folks should think about them when theyre approaching content marketing. Start with planning and goals move through ideation and execution then wrap up with analysis and revisions to the process. . What is content marketing Is it right for my business Before we dive too deep into strategy and tactics theres something we need to clear up What in the world is content marketing anyway Look it up in different places and youll get different answers to that question.
In this chapter we break it down and offer a look into whether or Europe Cell Phone Number List not its a worthwhile investment of your time spoiler alert It is. . Content strategy Arguably the most important part of any content marketing effort your content strategy is what keeps you aligned with your companys goals ensuring youre putting your time and effort into areas that will help move needles and earn you the recognition you deserve. hough and this chapter paints a holistic picture to get you started. . Content and the marketing funnel Most folks who are new to content marketing assume that it belongs right at the top of the marketing funnel.
Wed like to bust it out of that pigeonhole. The truth is that content belongs at every stage of the funnel from brand awareness and early acquisition to retention of loyal customers. This chapter shows you which kinds of content typically work well for each major phase of the funnel. . Building a framework and a content team There are some things youll need to figure out before you even start coming up with ideas for your content. What tools will you use to create it.
In this chapter we break it down and offer a look into whether or Europe Cell Phone Number List not its a worthwhile investment of your time spoiler alert It is. . Content strategy Arguably the most important part of any content marketing effort your content strategy is what keeps you aligned with your companys goals ensuring youre putting your time and effort into areas that will help move needles and earn you the recognition you deserve. hough and this chapter paints a holistic picture to get you started. . Content and the marketing funnel Most folks who are new to content marketing assume that it belongs right at the top of the marketing funnel.
Wed like to bust it out of that pigeonhole. The truth is that content belongs at every stage of the funnel from brand awareness and early acquisition to retention of loyal customers. This chapter shows you which kinds of content typically work well for each major phase of the funnel. . Building a framework and a content team There are some things youll need to figure out before you even start coming up with ideas for your content. What tools will you use to create it.