When controversy arose Nike backed Colin making him the face of their Dream Crazy campaign. Colin starred alongside The LeBron James and Serena Williams in the advertisement three sports stars who had worked hard to achieve so much and now use their voice to support political and social causes. Dream Crazy aimed to encourage others to find their voice and stand up for what they believe. It even went on to win the Outstanding Commercial award at the Creative Art Emmys in . ignited consumers some of whom destroyed their Nike products and decided to boycott the brand.
Despite controversy Nikes online sales increased by in the weeks after its release. Inclusivity is nonnegotiable Weve said it before and well say it again never underestimate the power of inclusivity in marketing. Embracing inclusivity and diversity is embedded in Nikes vision products and its marketing. Aiming to Sweden Mobile Number List build a diverse and inclusive community Nike constantly celebrates and represents people of all shapes sizes and backgrounds. The infamous slogan If you have a body you are an athlete symbolises that Nike is a brand for everyone. And with a vast range of products and multiple community spaces Nike makes everyone feel like theyre valued and they belong. According to research by Adobe as of Nike was the leading brand for diversity in advertising.
Nike creates and showcases inclusive products like maternity wear adaptive activewear and footwear for those with disabilities and Nike Pro Hijab for Muslim athletes. Whilst we acknowledge that not all marketing teams have a budget like Nike theres no doubt that we can learn so much from their marketing strategy and incorporate this into our own. If youre interested in building a strong community like Nike why not check out the Audience vs Community Marketing episode of The Girls in Marketing Podcast.
Despite controversy Nikes online sales increased by in the weeks after its release. Inclusivity is nonnegotiable Weve said it before and well say it again never underestimate the power of inclusivity in marketing. Embracing inclusivity and diversity is embedded in Nikes vision products and its marketing. Aiming to Sweden Mobile Number List build a diverse and inclusive community Nike constantly celebrates and represents people of all shapes sizes and backgrounds. The infamous slogan If you have a body you are an athlete symbolises that Nike is a brand for everyone. And with a vast range of products and multiple community spaces Nike makes everyone feel like theyre valued and they belong. According to research by Adobe as of Nike was the leading brand for diversity in advertising.
Nike creates and showcases inclusive products like maternity wear adaptive activewear and footwear for those with disabilities and Nike Pro Hijab for Muslim athletes. Whilst we acknowledge that not all marketing teams have a budget like Nike theres no doubt that we can learn so much from their marketing strategy and incorporate this into our own. If youre interested in building a strong community like Nike why not check out the Audience vs Community Marketing episode of The Girls in Marketing Podcast.